Lars Voedisch is an experienced global communications and business professional with over 20 years of expertise in growing, managing and defending leading brands’ reputation from an in-house and agency perspective as consultant, trainer, and conference/webinar/podcast host. He started and runs PRecious Communications, an award-winning regional strategic communications consultancy that works with young brands, startups, global market leaders and government agencies. Together with the team at PRecious Communications, Lars has provided top-level strategic direction to over 500 start- and scale-ups as well as Venture Capital firms, including over 20 unicorns and supported various funding rounds, M&A activities and IPOs. Lars has worked with some of the most exciting and innovative brands, including AppsFlyer, AT&T, Bundesliga, Carsome, Citi, ClubMed, Coca Cola, DBS, Fidelity International, Huobi, Lufthansa, McAfee, NinjaVan, Palo Alto Networks, Porsche, Procter & Gamble, Sequoia, Traveloka, and the United Nations. Lars is a sought-after trainer and speaker on leadership and strategic communications with worldwide engagements including Australia, China, Dubai, Europe, Japan, Latin America and Southeast Asia. Prior to starting PRecious Communications in 2012, he worked with companies including Hill+Knowlton Strategies as Executive Director, Managing Consultant at Dow Jones, Account Director with FleishmanHillard, Corporate Communications Manager at DHL and President of AIESEC in Germany after serving multiple roles as a journalist across print and broadcast.