Louis is currently the Head of Cross-border in Lazada Singapore. He oversees the growth of the cross-border business unit in Lazada Singapore by helping overseas brands and merchants to meet the demand of local consumers. He also works closely with the Alibaba team to bring established Chinese brands into Singapore.

Prior to this role, he helmed two portfolios in Lazada Group, first overseeing seller operational performance for 1.5 years where he implemented new platform tools and processes to improve seller operational effectiveness, and next in the Electronics commercial team for 2 years which has grown into one of the biggest categories in Lazada Group today.