Chief Marketing Officer
Genesis Healthcare and GeneLife
Michel is the Chief Marketing Officer of Genesis Healthcare, overseeing marketing and communications with focus on growing the brand awareness of GeneLife and supporting sales. He is leading commercial partnerships and co-marketing initiatives as well as spearheading strategic marketing communications across the APAC region. Michel has 20+ years of experience in marketing across Europe & Asia, with focus on digital, CRM and technology. Genesis Healthcare Co. Ltd. is a leading biotech company, pioneering genetic research since 2004 and promoting preventive healthcare and wellness through genetic testing. Leveraging more than 15 years of genetic research and development Genesis Healthcare empowers medical institutions and end consumers alike to evolve towards personalized wellness and medicine. Originated in Japan, Genesis Healthcare offers medical, corporate and consumer services through a range of innovative services across the Asia Pacific region. GeneLife is the direct-to-consumer brand of Genesis Healthcare.