Having lived in Asia, Africa, Europe and North America and with more than 7 years of experience in data-driven marketing and communication, in various industries such as commerce, advertising and software, Niklas Jakobsson has built his career as a highly skilled leader among colleagues from diverse cultures. His current role as CMO of Efficy, a leading global software company that distributes CRM and marketing automation solutions such as Efficy CRM and APSIS, has allowed him to direct its multinational marketing team in all its lead generation and branding activities, providing strategic and analytical insight and enabling great alignment between colleagues around the world. As part of Efficy, Niklas has strived to support equality and empowerment among his teammates.