Pablo Che León is the General Manager of VTEX South East Asia, based in Singapore. Pablo is an MBA graduate from CEIBS/IESE and since joining VTEX has held multiple positions as Co-Country Head for Peru, Sales Director North Latam, and Head of Sales Development for Latin America. In these positions, he has been obsessed with supporting customers to achieve their omnichannel revenue objectives through product adaptation and providing a clear road map for their revenue growth, and increasing customer experience alongside VTEX as their strategic partner. Prior to VTEX, Pablo has been an E-Commerce manager at an online grocery for FreshFresh in Shanghai, China. In addition, he has worked in Europe and Latin America in the telecommunication industry as Sourcing Business Partner. He has Co-Founded AENU PERU an NGO in Peru to promote college students' participation in Model United Nations worldwide. He currently is a mentor for Qian Zheng Memorial Scholarship, which promotes and supports low-income Chinese female undergraduate students in STEM majors.