Pablo Che León is the General Manager of SEA, based in Singapore. VTEX (NYSE: VTEX) is a global digital commerce platform that enterprise brands and retailers use to run their commerce strategy. From easily building online stores to creating custom marketplaces, the VTEX all-in-one platform enables companies of all sizes to connect with customers in meaningful ways and deliver seamless shopping experiences. Founded in Brazil and headquartered in London, VTEX is a leader in accelerating the digital commerce transformation. The company now serves more than 2,400 customers with 3,200+ active online stores across 38 countries. Pablo is a MBA graduate from CEIBS/IESE and since joining VTEX has held multiple positions as Co-Country Head for Peru, Sales Director North Latam and Head of Sales Development for Latin America. In these positions, he has been obsessed with supporting customers to achieve their omnichannel revenue objectives through product adoptation and providing a clear road map for their revenue growth and increasing customer experience alongside VTEX as their strategic partner. Prior to VTEX, Pablo has been an E-Commerce manager at an online grocery for FreshFresh in Shanghai, China. In addition, he has worked in Europe, and Latin America in the telecommunication industry as Sourcing Business Partner. He has Co-Founded AENU PERU an NGO in Peru to promote college students participation in Model United Nations worldwide. He currently is a mentor for Qian Zheng Memorial Scholarship, which promotes and supports low-income Chinese female undergraduate students in STEM majors.