Patrick has a passion for all things digital and tech, and he's committed to help our clients use Oracle's technology to deliver superior and relevant customer experiences through data driven engagement. With 20 years of experience spanning both B2B and B2C environments, Patrick understands business needs of various industries. He has helped companies in hospitality, retail, insurance, finance and ecommerce improve their customer engagement and revenue conversion. With a keen interest in digital marketing, Patrick advocates the powerful combination of internal and external data to extract insights, then acting upon them across multiple marketing channels for maximum messaging impact to targeted audiences.'