Sudarshan (Sud) is an integrated Marketing expert with 12 years of experience at global marketing and analytics agencies, and at tech firms across Asia. He spent 6+ years experience advising on consumer analytics and media planning for Fortune 100 brands & SMEs, while working at top media agencies. In his most recent roles, he launched a hugely successful global branding platform “Less Hassle, More Travel'' at Agoda. Also, he has led product positioning and sustainably scaling demand for new verticals at foodpanda across Asia including grocery delivery service, shopping marketplace, a subscription and loyalty program. Currently he heads the regional marketing center of excellence at Carousell. He is deeply curious and passionate about topics relating to consumer psychology and statistical methods to making marketing campaigns successful. Sud is a trained engineer from NUS (Singapore), INPG (France), and an MBA grad from HKUST (Hong Kong), London Business School (UK).