Upon graduation, Vincent delved straight into the ecommerce start-up realm at a time when the digital economy was barely on the rise. Having kick-started his career at Groupon, one of the world’s largest ecommerce company, Vincent had accumulated diverse experience in running an ecommerce business. This includes leading the set-up of the Goods Division, as well as launching Groupon’s first ever concept store in 2012. After his four-year stint at Groupon learning the ropes of Market Research, Sales, Marketing, Operations and Business Development, Vincent left to find his own start-up. For over two years, he practised and sharpened his management skills at an accelerated pace at his own logistics and ecommerce company. Currently with more than seven years of experience in the world’s fastest growing industry, Vincent takes the reins of ShopBack Singapore. Under his lead, the team works ceaselessly on the mission of propagating ShopBack as the smarter way to shop.