2024 Featured Sessions

Dive into the heart of innovation with our experts on the future of retail with cutting-edge technology. Explore the power of AI Adoption for eCommerce, Discover Breakthrough Omni-Channel Technologies, enabling a fluid O2O (Online-to-Offline) transition, Experience the Augmented Reality, Enter the Metaverse in eCommerce, Witness the evolution of Social & Livestream Commerce Trends, Embrace the sophistication of AI for Personalisation. 

Themes: 

Expanding Your eCommerce Brand to Southeast Asia (SEA) 

Unravelling the mysteries of venturing into SEA’s bustling e-commerce landscape. From market entry strategies to cultural adaptation, payment gateways, and risk mitigation, our experts chart the course for success. Join us as we navigate the tides of opportunity and forge new horizons in SEA’s digital marketplace.  

Navigating New Horizons: SEA's E-commerce Soars

In this dynamic event, industry leaders converge to explore the latest trends, strategies, and innovations propelling Southeast Asia’s e-commerce landscape. From personalised customer experiences to supply chain optimisation, discover how businesses are navigating uncharted waters and seizing opportunities in the digital economy. Join us as we set sail toward new horizons!  

Heads of e-commerce, retail, customer experience, marketing & data analytics from leading brands will share their success stories in harnessing data, machine learning and other key metrics to create brand loyalty. The theatre also explores how marketing leaders are adopting latest technologies to achieve not only conventional KPIs and ROIs; but also drive their organisations to achieving enhanced customer experience. 

Themes:

Cultural Fusion: Navigating SEA’s Diversity

Explore how brands can weave cultural nuances into their CX strategies. From language localization to understanding festive traditions, this theme celebrates SEA’s rich tapestry. 

Martech Ecosystems 

The market is flooded with Martech tools. Brands need practical solutions that align with their strategy, insights, and engagement goals. Avoid the hype and focus on agility.

Panel 1 | Navigating the Digital Tides: Strategies and Trends in SEA Digital Marketing

In the dynamic landscape of Southeast Asia, digital marketing plays a pivotal role in shaping consumer behavior, brand visibility, and business growth. This panel discussion brings together industry experts, thought leaders, and practitioners to explore the nuances, challenges, and opportunities within SEA’s digital marketing ecosystem. From social media engagement to e-commerce optimization, the panel will delve into: 

• Localization Strategies: How can businesses tailor their digital campaigns to resonate with diverse cultures, languages, and preferences across SEA countries? 

• Mobile-First Approach: With a mobile-first population, how can marketers leverage mobile platforms effectively? 

• Data-Driven Insights: Unpacking the power of data analytics, AI, and machine learning for targeted marketing. 

• Evolving SEO and SEM: Navigating search engine algorithms and paid advertising in SEA markets. 

• Influencer Marketing: The impact of influencers and micro-influencers in driving brand awareness. 

• Privacy and Trust: Balancing personalized marketing with user privacy concerns. 

• Emerging Trends: Voice search, video content, and the rise of super apps. 

Join us as we unravel the digital marketing currents that shape SEA’s business landscape and discuss strategies to ride the waves of success. 

Panel 2 |  Navigating Customer Delight: Strategies for SEA Customer Engagement 

In the bustling markets of Southeast Asia, customer engagement isn’t just a buzzword—it’s the lifeblood of successful businesses. This panel brings together industry leaders, marketers, and CX enthusiasts to explore the intricacies of customer engagement and experience across SEA. Key discussion points include: 

• Hyper-Personalization: How can brands tailor interactions to meet individual preferences, considering the diverse cultural tapestry of SEA? 

• Mobile-Centric Approach: With SEA’s mobile-first population, what strategies can enhance engagement via mobile apps and messaging platforms? 

• Data-Driven Insights: Unleashing the power of data analytics to understand customer behavior, preferences, and pain points. 

• Omnichannel Harmony: Balancing seamless experiences across web, social media, chatbots, and physical touchpoints. 

• Localized Content: Crafting compelling content that resonates with SEA’s linguistic diversity. 

• Trust and Transparency: Building trust through transparent communication and ethical practices. 

• Post-Purchase Engagement: Strategies to keep customers engaged after the sale. 

Join us as we decode the SEA customer journey, share success stories, and chart a course toward customer delight in this vibrant region.