What is Omnichannel really about? It's not just about your company making a profit or saving money; it's primarily about your customers. Did you know that there are three omnichannel silos? This keynote is designed to help you understand how to jump on the omnichannel train and start transforming your company, with a specific focus on retail transformation and becoming an experience-centric brand. This involves more than just marketing; it should be a company-wide effort to build long-lasting relationships with your customers. Join Loek Berendsen, Former Global Strategic Advisor at IKEA, as he shares his insights on experience-centric omnichannel strategy.