The session will take the audience through the importance of omnichannel experience in today's competitive technology-enabled experience world; the session will help the retailer/audience to understand What it is and Why it Matters now from fundamental research and provide a pivotal strategy to enable A customer-centric approach to sales, where the retailer will offer a Seamless, Consistence, Integrated Shopping Experience across all Channels for Increased Customer Satisfaction, Better Inventory Management, and boosted Sales.