2024 Conference Programme

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Data Darwinism: Beyond the Mirage of Numbers

09 Oct 2024
eCommerce Centre Stage
Data Darwinism: Beyond the Mirage of Numbers

In today's hyper-competitive digital jungle, only the smartest businesses survive—a phenomenon we call 'Data Darwinism.' But in our quest for data supremacy, are we blinded by numbers and missing the bigger picture? This talk explores how businesses can thrive by using web data and AI not just for survival, but for strategic evolution.

Learn how to outsmart competitors with real-time data for predictive analytics, trend forecasting, and agile decision-making. However, beware the data mirage: the assumption that more data automatically leads to better decisions. We'll challenge this myth, uncovering common fallacies that can trap even the most data-driven organizations. Through compelling examples, we'll illustrate how the best companies balance data with qualitative insights, intuition, and context to make informed, strategic decisions.

Join us as we navigate the nuances of 'data-driven agility,' a critical factor for those who aim to lead rather than follow in the digital age. Discover how to cut through the noise of overwhelming data, leveraging the right information to adapt and innovate in an era where the survival of the smartest is key.

Speakers
Yanay Sela, Chief Marketing Officer (CMO) - Bright data

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