2024 Featured Sessions

Subpage Hero


eCommerce Center Stage

Dive into the heart of innovation with our experts on the future of retail with cutting-edge technology. Explore the power of AI Adoption for eCommerce, Discover Breakthrough Omni-Channel Technologies, enabling a fluid O2O (Online-to-Offline) transition, Experience the Augmented Reality, Enter the Metaverse in eCommerce, Witness the evolution of Social & Livestream Commerce Trends, Embrace the sophistication of AI for Personalisation. 


Expanding Your eCommerce Brand to Southeast Asia (SEA) 

Unravelling the mysteries of venturing into SEA’s bustling e-commerce landscape. From market entry strategies to cultural adaptation, payment gateways, and risk mitigation, our experts chart the course for success. Join us as we navigate the tides of opportunity and forge new horizons in SEA’s digital marketplace.  

Navigating New Horizons: SEA's E-commerce Soars

In this dynamic event, industry leaders converge to explore the latest trends, strategies, and innovations propelling Southeast Asia’s e-commerce landscape. From personalised customer experiences to supply chain optimisation, discover how businesses are navigating uncharted waters and seizing opportunities in the digital economy. Join us as we set sail toward new horizons!  


Featured Sessions:

Panel Discussion: Navigating the E-Commerce Seas: Trends Shaping Southeast Asia (SEA) 

As the digital tides surge across Southeast Asia, e-commerce is no longer a distant shore—it’s the heart of retail innovation. Join our expert panel as we chart the course through these transformative trends: 


  • Social Commerce Surge: Social media platforms like TikTok have become bustling marketplaces. Learn how to harness their power for customer engagement, sales promotion, and brand loyalty. 

  • AI-Driven Personalization: AI tools have reached their zenith, shaping personalized customer experiences. Dive into data analytics, AI insights, and automation for lightning-fast service. 

  • Marketplace Marketing: Tokopedia, Shopee, Lazada—the giants thrive on data-driven marketing campaigns. Discover how to leverage your brand’s insights for marketplace success. 

  • Brand Protection: Grey marketplaces and counterfeit accounts loom. Safeguard your brand from unauthorized sellers with vigilance and robust protection strategies. 

  • Flexible Shopping & Delivery: Seamlessly blend online and offline. Explore delivery options, partnerships, and customer convenience. 

  • Automated Customer Communication: Real-time delivery trackers, message channels, and support tickets—stay connected with your customers. 

  • Supply Chain Supervision: The rise of e-commerce demands agile supply chains. From warehousing to last-mile delivery, keep pace with SEA’s growth. 

  • Third-Party Logistics Reach: Competition among 3PLs intensifies. Transparency and white-labeled interfaces are the keys to customer satisfaction. 

  • Omnichannel Agility: The retail market sprawls across channels. Master seamless product listings and bridge the online-to-offline gap. 


Register your interest to attend           Sponsor a Session         Apply to be a speaker

Cross-Border Theatre

This theatre explores regulatory, commercial and technological challenges & opportunities that lie ahead. We will discuss legal and commercial outlooks, including country-specific market insight, localization issues, marketplace overview, supply & demand forecast. It’s a must-attend programme for international as well as SMEs looking to explore best practices, lessons learned and technological solutions for their overseas businesses.


Featured Sessions:

Panel 1 | Navigating Cross-Border Commerce: Strategies for SEA Expansion 

As the SEA e-commerce market continues to thrive, cross-border trade presents both opportunities and challenges for businesses. This panel discussion brings together industry leaders, policymakers, and experts to delve into effective strategies for expanding across borders within the SEA region. Key discussion points include: 

  • Market Entry Approaches: Exploring entry modes—direct exports, partnerships, or localized subsidiaries—and understanding regulatory nuances. 

  • Logistics and Fulfillment: Overcoming cross-border logistics hurdles, optimizing supply chains, and ensuring timely deliveries. 

  • Payment Gateways and Currency Conversion: Navigating diverse payment preferences and currency fluctuations. 

  • Cultural Adaptation: Tailoring marketing messages, product offerings, and customer experiences to resonate with different SEA cultures. 

  • Legal and Tax Considerations: Addressing legal frameworks, tax implications, and compliance requirements. 

  • Risk Mitigation: Strategies for managing currency risk, political instability, and unforeseen challenges. 

Join us as we unravel the complexities of cross-border commerce in SEA and share insights on successful expansion strategies. 

Panel 2 |  Navigating SEA’s Supply Chain Resilience: Strategies for Inventory Optimisation

The SEA region, with its diverse markets and rapid economic growth, presents both opportunities and complexities for supply chain and inventory management. In this panel discussion, industry experts and practitioners will delve into effective strategies to enhance supply chain resilience and optimize inventory across SEA. Key discussion points include: 

  • Demand Forecasting and Agility: How can businesses accurately predict demand fluctuations in SEA’s dynamic markets? Balancing agility with efficient inventory levels is critical. 

  • Logistics and Last-Mile Challenges: SEA’s archipelagic geography poses unique logistics hurdles. Panelists will explore innovative solutions for efficient transportation and last-mile delivery. 

  • Inventory Visibility and Technology: Leveraging data analytics, IoT, and blockchain for real-time inventory visibility. How can SEA companies adopt these technologies effectively? 

  • Risk Mitigation and Contingency Planning: SEA’s vulnerability to natural disasters and geopolitical shifts necessitates robust risk management strategies. 

  • Collaboration Across Borders: SEA’s interconnected economies—how can cross-border collaboration enhance supply chain efficiency? 

Join us as we unravel the intricacies of SEA’s supply chain landscape and share insights on resilient inventory practices. 

Customer Experience & Martech Theatre 

Heads of e-commerce, retail, customer experience, marketing & data analytics from leading brands will share their success stories in harnessing data, machine learning and other key metrics to create brand loyalty. The theatre also explores how marketing leaders are adopting latest technologies to achieve not only conventional KPIs and ROIs; but also drive their organisations to achieving enhanced customer experience. 


Cultural Fusion: Navigating SEA’s Diversity

Explore how brands can weave cultural nuances into their CX strategies. From language localization to understanding festive traditions, this theme celebrates SEA’s rich tapestry. 

Martech Ecosystems 

The market is flooded with Martech tools. Brands need practical solutions that align with their strategy, insights, and engagement goals. Avoid the hype and focus on agility.


Featured Sessions:

Panel 1 | Navigating the Digital Tides: Strategies and Trends in SEA Digital Marketing

In the dynamic landscape of Southeast Asia, digital marketing plays a pivotal role in shaping consumer behavior, brand visibility, and business growth. This panel discussion brings together industry experts, thought leaders, and practitioners to explore the nuances, challenges, and opportunities within SEA’s digital marketing ecosystem. From social media engagement to e-commerce optimization, the panel will delve into: 

  • Localization Strategies: How can businesses tailor their digital campaigns to resonate with diverse cultures, languages, and preferences across SEA countries? 

  • Mobile-First Approach: With a mobile-first population, how can marketers leverage mobile platforms effectively? 

  • Data-Driven Insights: Unpacking the power of data analytics, AI, and machine learning for targeted marketing. 

  • Evolving SEO and SEM: Navigating search engine algorithms and paid advertising in SEA markets. 

  • Influencer Marketing: The impact of influencers and micro-influencers in driving brand awareness. 

  • Privacy and Trust: Balancing personalized marketing with user privacy concerns. 

  • Emerging Trends: Voice search, video content, and the rise of super apps. 

Join us as we unravel the digital marketing currents that shape SEA’s business landscape and discuss strategies to ride the waves of success. 

Panel 2 |  Navigating Customer Delight: Strategies for SEA Customer Engagement 

In the bustling markets of Southeast Asia, customer engagement isn’t just a buzzword—it’s the lifeblood of successful businesses. This panel brings together industry leaders, marketers, and CX enthusiasts to explore the intricacies of customer engagement and experience across SEA. Key discussion points include: 

  • Hyper-Personalization: How can brands tailor interactions to meet individual preferences, considering the diverse cultural tapestry of SEA? 

  • Mobile-Centric Approach: With SEA’s mobile-first population, what strategies can enhance engagement via mobile apps and messaging platforms? 

  • Data-Driven Insights: Unleashing the power of data analytics to understand customer behavior, preferences, and pain points. 

  • Omnichannel Harmony: Balancing seamless experiences across web, social media, chatbots, and physical touchpoints. 

  • Localized Content: Crafting compelling content that resonates with SEA’s linguistic diversity. 

  • Trust and Transparency: Building trust through transparent communication and ethical practices. 

  • Post-Purchase Engagement: Strategies to keep customers engaged after the sale. 

Join us as we decode the SEA customer journey, share success stories, and chart a course toward customer delight in this vibrant region. 



Designed for C-Suite Executives, Founders, Business Leaders, Managers and Key Decision-Makers, eCommerce Expo Asia is the go-to event for all cyber security professionals no matter the size or sector of your business.

Your pass to eCommerce Expo Asia will also grant you access to six other co-located events under Tech Week Singapore, which will be held on October 9–10, 2024, at Marina Bay Sands, including Cloud Expo Asia, DevOps Live, Big Data & AI World, Cyber Security World Asia, Data Centre World, and Technology for Marketing.



Silver Sponsors

Bronze Sponsors



Community & Content Partners




Event Partners


Media Partners


Official Partner Hotel


Held In


Supported By


Subscribe to Our Newsletter!