Crocs: Making an international footprint
As Crocs sought global expansion, the company looked for a global e-commerce solution provider to help manage its marketplace and digital marketing campaigns. Crocs wanted a provider that could help it establish an international presence through various e-commerce channels.
“One of the really attractive things about ChannelAdvisor is the one-to-many kind of relationship it provides. We send them one really robust product feed, and we’re able to use that feed in many different points of integration with third-party partners.”
— Harvey Bierman, vice president of e-commerce technology and operations, Crocs