Singapore, 27 July 2022 - The mobile economy and apps culture are thriving globally, with 100,000 new apps released each month. In the Asia Pacific region, where 1.2 billion mobile internet users spend approximately 5 hours of their time on mobile, social media apps get slightly more than half of the attention share and leaves a limited amount of time for the rest of the apps. In fact, approximately 25 percent of new apps downloaded are abandoned after being used only once and 97 percent of users leave the apps totally in 30 days’ time. All of these urge marketers to become even more innovative and creative in engaging and retaining users in the mobile experience they offer and focus on app stickiness and loyalty from minute one as it is more costly to lose an acquired user than retaining a new one. 

Empowering the mobile marketing strategies of over 300 top-tier brands and companies in more than 40 countries, Storyly is now helping marketers in Asia-Pacific region achieve user engagement goals in their mobile apps and websites through the leading, most catchy, and familiar mobile content format; Stories.

 

Beyond the limits of the mobile screen

Storyly is a user engagement platform that embeds full-screen, interactive, and immersive Stories in apps and websites in only 15 minutes and with almost no coding. Storyly Stories, by nature, provide mobile apps with an opportunity to communicate any message interactively without interrupting the experience and empower lifecycle marketing strategies from discovery to purchase and beyond to loyalty and advocacy. 

 

Using Storyly Stories, marketers can make use of advanced personalization, targeting, content-automation capabilities, monetization via Google AdMob or Ad Manager, and various interactive features such as polls, quizzes, countdowns, and call-to-action buttons to deliver a much more captivating mobile experience. Aiming to provide video-centric capabilities and help gather users’ attention starting from the discovery level without compromising app’s performance and any media hosting cost, Storyly also empowers their customers with interactive shoppable videos. With its intuitive studio and dashboard, Storyly makes creating engaging content that fits the style and design of any mobile app and website effortless. 

 

Real results, really fast

Having been the choice of global brands such as Domino’s, Decathlon, McDonald’s, and Turkish Airlines and Asian brands such as JD.ID, Step Set Go, Testbook, Muslim Pro, Storyly achieves outstanding outcomes in a variety of key metrics including but not limited to app stickiness, monthly active user (MAU) growth, daily impressions, and core action conversion ratios. 

 

After implementing Storyly, mobile apps and websites from different industry verticals such as e-commerce and finance achieved an average increase of 60 percent in session time and a 64 percent conversion uplift compared to any other channel. Analytics from APAC region customers also include some impressive results; ed-tech company Testbook saw a response rate of 55 per cent for its interactive Stories whereas the average in-app survey response rate stands at 13 percent. In another case, Indonesia-based eCommerce app JD.ID had an average video watch length of 60 percent. 

 

Storyly has been named a “High Performer” on trusted software marketplace G2 in the mobile marketing grid three times in a row and was rewarded with six badges in the Summer Report of the platform as a result of customer reviews and comments. 

 

Storyly CEO Emre Fadillioglu, says that losing a user acquired is very costly in comparison to user retention and that brands have to get even more creative with how they engage with their users to avoid such a cost: “On top of all, attention is a scarce resource today. So, marketers have to take the experience beyond the limits of the mobile screen and build engaging, immersive, interactive, and personalized communication with consumers. That’s what Storyly is aiming for. Storyly brings the leading mobile content format, Stories, that we are all familiar with into mobile apps and websites. Actually, that’s the reason why we call it ‘the missing piece to deliver captivating experiences’.” Fadillioglu continued to say that the Asia Pacific is a promising market for Storyly as the app market in the region is blossoming: “Our growth journey in the region has kicked off from Thailand and Singapore as the key markets but we are definitely looking to extend our footprint across the region as we grow.”

 

About Storyly

Created in 2020 by the founders of AppSamurai, one of the Americas’ Fastest Growing Companies, according to Financial Times, Storyly is a business-to-business SaaS (software as a service) platform focusing on user engagement in mobile apps and websites by bringing in the well-known, mobile-native,  the most catchy and outstanding content format of the day, Stories, to them - empowering their mobile marketing strategies and enabling them to engage with their audience beyond the limits of the screen. Storyly is headquartered in San Francisco, USA with offices in San Francisco, Colorado, Berlin, London, Barcelona, Sao Paolo, Bogota, İstanbul, and Ankara, and offers services to over 300 brands in more than 40 countries. 

https://www.storyly.io/

 

Media contacts:

• Ozge Celikelli - ozgecelikelli@appsamurai.com

• Storyly Content & Brand Team - media@storyly.io