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15 Sep 2022

ShopBack appoints ex-ZALORA Alessio Romeni as MD for Commercial

ShopBack appoints ex-ZALORA Alessio Romeni as MD for Commercial

Singapore – Shopping and rewards platform ShopBack has appointed Alessio Romeni as managing director of commercial for the Group. Based in the ShopBack Group headquarters in Singapore, Romeni will be responsible for spearheading merchant-solutions, revenue-generation, and pricing initiatives in the Group’s Online Affiliates space regionally. 

Romeni brings with him a highly successful track record in driving high-growth organisations. In his previous role as chief revenue officer at Asia’s leading online fashion and lifestyle destination ZALORA Group, he led the launch and scaling of the regional revenue function, and was pivotal in leading key priorities across revenue-related functions, increasing regional sales performance, and contributing significantly to customer satisfaction and retention.

In his latest tenure at ZALORA Group, Romeni took on the role of GM for Special Projects in ZALORA’s parent organisation, Frankfurt Stock Exchange-listed Global Fashion Group.

“Alessio’s track record speaks for itself. With ZALORA, he has spent many years helping thousands of brands to scale in the APAC region. I’m confident his experience and expertise will help us to create better solutions for our partnering brands, allowing them to tap on ShopBack’s ecosystem to scale to greater heights,” said Joel Leong, Co-founder of the ShopBack Group.

Romeni’s appointment comes hot on the heels of the ShopBack Group’s launch of new Buy Now, Pay Later (BNPL) payment option ShopBack PayLater, coupled with its first global brand refresh across its 10 markets in the Asia-Pacific earlier this year.

“I have been following ShopBack since its inception in 2014, both as a customer and as a passionate builder of teams in the digital space. What Henry, Joel, Candice, and the rest of the team have achieved is special – definitely unique in this part of the world. Analytical curiosity, quick iteration, constructive feedback, and authenticity are some of the values that resonate the most with me, and the best part is that you don’t find them only in the HR manual, but in daily interaction with any team member,” said Romeni. 

He added, “The vision of bringing together different business models into a unified experience paired with unmatched execution skills will open untapped markets and potential. Joining was a very easy decision.”

In 2022 alone, the Group has appointed ex-Slack VP of Engineering San Wai Oo as chief technology officer, ex-Zip executive Hamish Moline as managing director for financial services and ex-Fave executive Aik-Phong Ng as managing director for in-Store and payments.



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