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Daniel Koo - Shangri-La Group

Daniel Koo

Vice President, Digital, Shangri-La Group
Daniel Koo is currently Vice President, Head of Digital of Shangri-la Circle, the direct-to-consumer loyalty and digital platform for Shangri-La Group. Before joining the luxurious hospitality group, Daniel was the Digital Lead in DFS Group, Mobile App Product Owner in Cathay Pacific. He is the certified Product Owner with a wealth of experience in travel, digital and customer experiences. In his current role, he is leading the group digital team comprised of 20+ digital and digital marketing SME and talents. He is also tasked at leading the end-to-end digital product development, maximising the commercial value of its new features and products by embracing customer-centric design thinking principle.
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