2027 Conference Theatres
Scaling Smarter, Growing Stronger. Turning Ambition into Measurable Profit.
Southeast Asia’s digital economy is projected to surpass US$300 billion in GMV, with ecommerce approaching US$185 billion in the coming years. The opportunity is immense but capturing that growth profitably is becoming increasingly complex. Rising customer acquisition costs, intensifying competition and evolving consumer expectations are forcing businesses to rethink how marketing and commerce work together to drive measurable results.
eCommerce Expo | DMEXCO Asia brings together the leaders shaping this next phase of digital growth. Uniting the strengths of two globally recognised industry brands, the event delivers an essential platform for CMOs, Heads of Ecommerce, digital leaders, and growth strategists to explore transformative strategies, emerging technologies and high-impact partnerships that power modern, high-growth digital businesses.
Through expert keynotes, practical case studies, and industry panels, the programme tackles the most pressing challenges across the full digital value chain, from brand strategy and performance marketing to AI, data, ecommerce enablement, payments, cross-border expansion and customer retention.
Bringing together insights from the region’s leading brands, platforms, and innovators, it equips leaders with strategies and frameworks to deliver measurable marketing ROI, scale ecommerce across borders, leverage AI for competitive advantage and build high-performing digital customer experiences that drive sustainable, profitable growth.
In 2027, let's explore the future of digital growth across three dedicated theatres:
Customer Experience & Innovation Theatre
This theatre helps brands create stronger, more meaningful connections with their customers. As expectations evolve, businesses need experiences that feel personal, smooth, and relevant.
Learn how smart use of data, AI-driven personalisation, and thoughtful service design can boost loyalty, conversion, and lifetime value. Hear real examples of brands turning insights into action, balancing automation with the human touch, and designing journeys that leave an impression. This theatre gives practical ideas for growing by building deeper connections.
- AI-Powered Personalisation: From Data to Real-Time Relevance
- Orchestrating Seamless Customer Journeys Across Channels
- Hyper-Personalisation vs Privacy: Striking the Right Balance
- Customer Lifetime Value as a Growth Strategy
- Automation with a Human Touch: Scaling Service Without Losing Authenticity
- Experience-Led Differentiation in Competitive Markets
- Voice of Customer: Turning Insights into Revenue Opportunities
- Innovating Retail & Digital Experiences for the Next-Gen Consumer
Digital Growth & Marketing Theatre
Marketing is only valuable if it drives real business results. In this theatre, we focus on strategies that make campaigns more targeted, measurable and effective, even as digital platforms evolve and acquisition costs rise.
Sessions cover AI-powered marketing, data-driven optimisation, content commerce and cross-channel measurement. Attendees will gain actionable insights on reaching the right audience, improving conversion rates and building marketing engines that deliver consistent, sustainable growth.
- Performance Marketing in a Cookieless Future
- AI in Media Buying & Creative Optimisation
- Full-Funnel Attribution: Measuring What Truly Moves Revenue
- Reducing Customer Acquisition Costs Without Slowing Growth
- Content Commerce & Social Selling Strategies That Convert
- Data-Driven Decision Making for Marketing Leaders
- Community-Led Growth & Brand Advocacy
- Scaling Paid Channels Sustainably Across Borders
OmniCommerce & Fulfilment Theatre
Growth starts with operations you can rely on. This theatre is designed for businesses expanding across channels and markets while keeping costs under control.
Among the areas of focus include cross-border logistics, inventory management, warehousing, last-mile delivery and building resilient supply chains. Learn how to link online and offline operations, improve fulfilment efficiency and support expansion in a way that is smooth, consistent and profitable.
- Cracking Cross-Border Expansion: Market Entry Strategies That Protect Margins
- Localisation vs Standardisation: What Truly Drives International Success?
- The Future of Last-Mile Delivery: Speed, Cost & Customer Expectation
- Inventory Intelligence: Reducing Stockouts and Overstocks with Predictive Analytics
- Returns Management as a Revenue Lever, Not a Cost Centre
- Building Resilient Supply Chains in an Era of Disruption
- Marketplace vs DTC: Choosing the Right Channel Mix for Growth
- Leveraging Fulfilment Partnerships for Scalable Regional Expansion
Hear From Our Past Speakers
I had the privilege of speaking at eCommerce Expo | DMEXCO Asia 2025 on the topic: ”Micro, Macro or AI: Who (or What) Really Moves the Needle?” We unpacked what truly drives results in the attention economy - from trust to reach, from humans to machines.
Thank you to the team for inviting me to speak and for creating a platform where these conversations move beyond buzzwords into strategy and action.
Head of Experential Marketing, East Asia
Schneider Electric
Seeing a hall filled with almost a hundred professionals passionate about decoding shopper behaviour reminds me how fast the retail landscape is evolving and how vital it is
to bridge human psychology with technology and data. Looking forward to my next speaking opportunity to continue these meaningful conversations shaping the future
of retail and eCommerce.
Master Transformation Strategist,
Axxelerated Transformation
Had a stimulating discussion at eCommerce Expo | DMEXCO Asia 2025. I had the honour of participating in the panel discussion titled “From Reactive to Predictive: How AI
& Autonomous Systems Are Reshaping Supply Chain Agility & Decision-Making. A special appreciation to my fellow panelists and our moderator, and to the event organisers for orchestrating a remarkable gathering at the Sands Expo & Convention Centre.
Head of APAC Pixel Supply Chain Planning & Operations, Google
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