Speakers
Esther Tan
Global Director, Marketing & E-Commerce,
Plaza Premium Group
Esther Tan is the Global Director of Marketing and E-Commerce at Plaza Premium Group, where she leads global marketing strategy and drives digital transformation in airport hospitality. With 20+ years of experience in aviation, travel and hospitality, she specialises in e-commerce, digital marketing, CRM and loyalty. She began her career in integrated communications, where early market research sparked a passion for data and led to a focus on CRM and e-commerce, blending creativity with performance to deliver data-driven, customer-centric strategies that achieve measurable business results.
Sessions
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08-Oct-2025eCommerce Retail Revolution & CX TheatreOptimizing the Checkout Process: Strategies to Reduce Cart Abandonment
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