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Manaswita Sarkar - SPH Media

Manaswita Sarkar

Head Audience and Data Strategy, SPH Media
Manaswita is an experienced data-driven marketer and customer data professional who has worked across Singapore and India markets, both urban and rural. She specializes in omnichannel audience strategy and digital transformation and brings experience from diverse industries across telecom, media, banking and FMCG. Having worked both on the client-side and advertising technology side, her expertise lies in driving business value for advertisers using data and technology capabilities on the sell-side. Manaswita is also a member of IAB SEA + India’s Measurement Council and is passionate about fostering data-literacy and privacy-awareness among marketing practitioners.
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