Swetha Vigraham leads SharkNinja's E-Commerce expansion into South-East Asia. As a visionary E-Commerce leader, Swetha is known for her unwavering commitment to driving change and fostering innovation. Her contributions include laying the foundation for category management at Lazada, significantly enhancing 3M's presence in the E-Commerce arena, and consistently achieving high rankings for the brand on major E-Commerce platforms. With a wealth of experience spanning sales, marketing, and operations, Swetha possesses a unique ability to unite cross-functional teams, ensuring the consistent delivery of outstanding business results. Beyond her professional achievements, Swetha is dedicated to mentoring the next generation of Ecommerce leaders. She holds an MBA from the esteemed Indian Institute of Management, Calcutta, and is a certified leadership coach. KEY AREAS OF EXPERTISE · Go-to-market strategy development · Business Development · Strategic Partnerships · Marketing, Insights and Analytics · Market and demand creation · Content Strategy · Thought leadership