Tech Week Singapore 2025

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Panel – AI-Driven Hyper-personalisation: Elevating the Customer Journey & Growth

08 Oct 2025
AI & Data in Practice Theatre

Across different sectors, generative AI has transformed the way companies approach customer experience. It has emerged as a powerful tool, offering unprecedented ways to personalise interactions.

This session will showcase these potentials, as well as addressing potential pitfalls.

Key Discussion Points:

  • Level Up Personalisation with AI-Powered Tools: Create personalised marketing campaigns, generate compelling outreach content & drive conversion.
  • AI Agents as the Key to Extraordinary Results: Improve self-service options & deliver faster, more effective support with AI agents.
  • Automate Routine & Tasks & Enhance Productivity: Streamline workflows and gain valuable insights from data with new tools.
Chairperson
Dosik Bang, Head of APAC Cross-Brand Marketing - IBM
Speaker(s)
Sundar Marikani, Engineering Manager - SaladStop!
Mason Tay, Director of Global Markets - TripAdvisor
McKenzie Mathieson, Regional Manager, Asia - Airia

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