Tech Week Singapore 2025

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Building Global Digital Commerce Excellence: Innovating For Growth In A Changing Landscape

08 Oct 2025
eCommerce Retail Revolution & CX Theatre

Marketing in a fragmented world means winning hearts in a region where "one-size" no longer "fits-all". Explore how international brands balance global positioning with local relevance, from K-pop collaborations to channel nuances across regions.

Speaker(s)
Kenneth Lau, Global Digital Commerce Excellence Lead - Mondelez International

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