In a world of fragmented media and evolving consumer behaviors, OOH (Out-of-Home) advertising is undergoing a scientific renaissance. This session explores how Connected Media and AI is transforming traditional media into a measurable, data-rich ecosystem. Join Srikanth Ramachandran, Founder and CEO of Moving Walls in a candid conversation with Mirtunjay Kumar, Founder & CEO of InsightzClub, as they unpack the intersection of AI, data science, and real-world media. Moving Walls as Connected Media, where the four science models powering Moving Walls Science; Audience Model, Campaign Model, Mix Model, and Optimise Model and how these frameworks are enabling marketers to confidently predict outcomes, allocate budgets smarter, and run truly optimized cross-channel campaigns.

Perfect for CMOs, media planners, and data-driven marketers looking to elevate OOH from intuition to intelligence.