Customer Experience Theatre
In the fast-paced world of eCommerce, customer experience can make or break a brand. The challenge for today's business leaders is to harness the power of data, machine learning, and innovative marketing strategies to create experiences that resonate with customers and drive brand loyalty.
The Customer Experience Theatre will bring together industry experts from leading brands in eCommerce, retail, customer experience, marketing to share their success stories and insights on creating outstanding customer experiences in the digital age.
Achieving Data-Driven Personalisation: Explore how businesses are harnessing and leveraging data to create hyper-personalised experiences that resonate with today's consumers. From using machine learning to predict consumer behavior, to crafting personalised messages that build brand loyalty.
Enabling Privacy and First-Party Data: In a world where privacy concerns are top of mind for consumers, learn how businesses are building privacy-centric audiences and aligning their strategies with first-party data. This theme covers best practices for data privacy and explores how businesses can leverage first-party data to create personalised and engaging experiences.
Thriving in the New Normal: The pandemic has significantly changed the retail landscape. This theme will address strategies for adapting to changing consumer behaviors, as well as building customer experiences to survive and thrive in this new normal.
Omnichannel Product Experiences: Consumers now interact with brands across multiple touchpoints. Delve into the omnichannel strategies and technologies that drive engagement and sales.
Delivery as a Differentiator: As eCommerce continues to grow, delivery has become a strategic differentiator for businesses. Learn how better deliveries can lead to more business success through improving logistics and enhancing the customer's post-purchase experience.
Tackling Multilingualism: With the global nature of eCommerce, businesses face the challenge of catering to a multilingual customer base. This theme will provide insights into tackling multilingualism challenges for an effective online presence.
Online Marketing Transformation: The future of retail marketing is changing rapidly. It is now imperative to explore alternatives in a cookieless world where cost of acquisition is rising to the extremes. Discover solutions such as contextual advertising, influencer marketing, and tapping into sustainability for climate-conscious consumers choices.