Thought Leadership Series - eCommerce Expo Asia

With Retail 2.0, the “new retail” concept has become far less physical and much more digital.  Consumers are now spending, on average, 34% more of their time on online retail product search than they were pre-pandemic. A basic e-tail store experience just won’t cut it anymore. The new generation is looking for a more immersive experience, highly personalised marketing, and a unified offline and online experience.
We have invited the Head of Asia for Digital Marketing, eCommerce and Retail Development of Hasbro, Andrew Yin, to join us today to share some insights on the future of retail within the entertainment and toy industry.

Agenda:

• With the recent pandemic, how has Hasbro/entertainment – toy industry been affected? What are the changes in consumer consumption did you see?
• We see now that companies are moving towards omni-channel retail, what do you think is the most important expect of it? What are the challenges one can expect?
• Noticing a continuing rise of disruptive social media platforms like TikTok, should companies adapt their marketing strategies to embrace such new disruptive tech to reach their customers?
• Now that there are a lot of initiatives about being environmentally responsible, how do you think the toy/ entertainment industry can contribute to this?
• Working at Hasbro, you have access to new toys and gadgets, are you an avid collector? Share with us some of your favourite few collections?

With global lockdowns and restrictions, organisations find the need to quickly pivot their retail strategies and rethink their omnichannel customer experience as a response to the COVID-19 pandemic. We invited the Omni-channel Manager, B2C of Nespresso Singapore, James Hansford to share with us some insights on Nespresso’s omni-channel customer journey and plans towards a seamless customer experience!

Agenda:

• What do you think is the most important mindset that an organisation need in order to deliver great customer experience?
• How has Nespresso adapted to bridging the gap between offline and online retail?
• With the rise of new social media platforms such as Tiktok, how has Nespresso adapted its marketing strategies to ensure seamless customer experience?
• What are your thoughts on ‘experiential retail’?
• What is your favourite and go-to Nespresso coffee flavour?