Thought Leadership Series - eCommerce Expo Asia

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Future of Retail: Experiential Retail, Going-green & Disruptive Social Media

With Retail 2.0, the “new retail” concept has become far less physical and much more digital.  Consumers are now spending, on average, 34% more of their time on online retail product search than they were pre-pandemic. A basic e-tail store experience just won’t cut it anymore. The new generation is looking for a more immersive experience, highly personalised marketing, and a unified offline and online experience.
We have invited the Head of Asia for Digital Marketing, eCommerce and Retail Development of Hasbro, Andrew Yin, to join us today to share some insights on the future of retail within the entertainment and toy industry.

  • With the recent pandemic, how has Hasbro/entertainment – toy industry been affected? What are the changes in consumer consumption did you see?
  • We see now that companies are moving towards omni-channel retail, what do you think is the most important expect of it? What are the challenges one can expect?
  • Noticing a continuing rise of disruptive social media platforms like TikTok, should companies adapt their marketing strategies to embrace such new disruptive tech to reach their customers?
  • Now that there are a lot of initiatives about being environmentally responsible, how do you think the toy/ entertainment industry can contribute to this?
  • Working at Hasbro, you have access to new toys and gadgets, are you an avid collector? Share with us some of your favourite few collections?

Nespresso's Journey Towards A Seamless Customer Experience

With global lockdowns and restrictions, organisations find the need to quickly pivot their retail strategies and rethink their omnichannel customer experience as a response to the COVID-19 pandemic. We invited the Omni-channel Manager, B2C of Nespresso Singapore, James Hansford to share with us some insights on Nespresso’s omni-channel customer journey and plans towards a seamless customer experience!


  • What do you think is the most important mindset that an organisation need in order to deliver great customer experience?
  • How has Nespresso adapted to bridging the gap between offline and online retail?
  • With the rise of new social media platforms such as Tiktok, how has Nespresso adapted its marketing strategies to ensure seamless customer experience?
  • What are your thoughts on ‘experiential retail’?
  • What is your favourite and go-to Nespresso coffee flavour?

Sponsors at eCommerce Expo Asia

Platinum Sponsor

  • Shopify
  • SingPost
  • Stripe
  • Shopline
  • Threatlocker

ECEA Theatre Sponsors

  • Emplifi
  • Worldpay

VIP Lounge Sponsor

  • Meta


Country Pavilion Partner

  • UK's Department for International Trade

Gold Sponsor

  • Xero
  • GrabFinance

Silver Sponsors

  • Atome
  • BeLive Technology
  • BoxC
  • BigCommerce
  • CreateIT
  • Dimerco

Silver Sponsors

  • Aspire
  • Aftership
  • Byteplus
  • ChannelEngine
  • Ekata
  • Emarsys
  • Fung

Silver Sponsors

  • Mirakl
  • Orangemonkie
  • Rapyd
  • Srijan


Silver Sponsors

  • Ordazzle
  • ReturnHelper
  • RV Automation
  • Salesforce
  • Shippit
  • Sift


Silver Sponsors

  • Impact
  • Southpole
  • Unlimint
  • Vesta
  • Intershop
  • Shipsy

Bronze Sponsors

  • Boxberry
  • ECX

Bronze Sponsors

  • DotDigital
  • Kornit
  • MailAmericas


Bronze Sponsors

  • Overdose
  • QueueIt
  • Slimstock
  • Storyly
  • Vajro
  • Zonos


  • AsiaPay


Knowledge Partner


News Distribution Partner

  • ACNNewswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Event Partners

  • ATC
  • ISC2

Event Partners

  • AiSP
  • ARC Advisory
  • Asia Cloud Computing Association (ACCA)
  • Asosiasi Cloud Computing Indonesia
  • Fintech Association of Hong Kong
  • GS1


Event Partners

  • Best Practice of eCommerce
  • BigDataX
  • CMO Council
  • La French Tech


Event Partners

  • Practical DevSecOps
  • Digital Advertising Association Thailand (DAAT)
  • DevOps Institute
  • Forrester
  • Singapore Chamber of E-Commerce
  • ASME


Event Partners

  • IASA
  • IPI Singapore
  • itSMF
  • IFMA Singapore
  • European Data Cemtre Association
  • Accelerating Asia


Event Partners

  • KinerjaBisa
  • Logistics & Supply Chain Management Society
  • NexChange
  • SG Tech
  • Michael Page
  • Plug And Play


Event Partners

  • Singapore Cyber Security Consortium (SGCSC)
  • Structure Research
  • General Assembly
  • Open Connectivity Foundation
  • Smart Asia India
  • Co Creation Lab
  • CDPI


Media Partners

  • APAC CIO Outlook
  • Asia Blockchain Review
  • Asia Research News


Media Partners

  • Australian Cybersecurity Magazine
  • Australian Security Magazine
  • BizClik Media
  • AI Time Journal


Media Partners

  • Chief IT
  • CIO Advisor APAC
  • Cross Border Magazine
  • Asia Content News


Media Partners

  • CryptoNewsZ
  • Cyber Security ASEAN
  • Disruptive Tech Asean


Media Partners

  • Data Storage ASEAN
  • e27
  • Fintech Finance
  • SearchCIO
  • GovTech SEA


Media Partners

  • Gigabit
  • Jumpstart Media
  • My Security Media
  • CMO Asia
  • Frontier Enterprise


Media Partners

  • Retail CIO Outlook
  • Supply Chain Brain
  • Supply Chain Digital
  • Tech Wire Asia
  • FutureCFO


Media Partners

  • TechTarget
  • Telecom Era
  • Wire 19
  • 万瑞布线网
  • FutureCIO


Media Partners

  • FutureIoT
  • Payment & Cards Network
  • Marketing Ops
  • Cybersec Asia
  • Digicon Asia
  • Enterprise Security Magazine
  • Escomedia


Official Partner Hotel

  • Marina Bay Sands