Thought Leadership Series - Technology for Marketing Asia

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The Importance Of A Diverse Marketing Plan Utiilising An Array Of Martech

With the ever-evolving digital marketing channels, consumers are present and interacting across multiple touchpoints with brands, expecting consistent engagement across all channels. How do brands choose which marketing technologies are going to best carry their message while still reaching their target market?

We have invited the Head of Existing Client Marketing from Citi Singapore, Jaslyin Qiyu, to share with us some insights on the future of martech within the financial industry and examine marketing technology that will shape marketing strategy and operations in the years ahead.

Agenda:

  • Has marketing technology had to evolve as a result of COVID? What changes have you noticed as a result of this?
  • Noticing a continuing rise of disruptive social media platforms like TikTok, should companies adapt their marketing strategies to embrace such new disruptive tech to reach their customers?
  • What do you think are the common mistakes that can derail a good digital marketing plan?
  • Can you share some of your best practices for creating dynamic campaigns and experiences across all digital marketing channels? What are the details that one should look out for when planning for a digital campaign?
  • What is one advice you will give to anyone doing digital marketing now?

Future of Retail: Experiential Retail, Going-green & Disruptive Social Media

With Retail 2.0, the “new retail” concept has become far less physical and much more digital.  Consumers are now spending, on average, 34% more of their time on online retail product search than they were pre-pandemic. The new generation is looking for a more immersive experience, highly personalised marketing, and a unified offline and online experience.

Agenda:

  • With the recent pandemic, how has Hasbro/entertainment – toy industry been affected?
  • Companies are moving towards omni-channel retail, what do you think is the most important expect of it? What are the challenges one can expect?
  • Noticing a continuing rise of disruptive social media platforms like TikTok, should companies adapt their marketing strategies to embrace such new disruptive tech to reach their customers?

Sponsors

Platinum Sponsor

  • Shopify
  • Stripe
  • Threatlocker

ECEA Theatre Sponsors

  • checkout.com
  • Emplifi
  • Worldpay

Gold Sponsor

  • Xero

Silver Sponsors

  • Atome
  • BeLive Technology
  • BoxC
  • BigCommerce
  • CreateIT
  • Dimerco

Silver Sponsors

  • Byteplus
  • Ekata
  • Emarsys
  • Fung

Silver Sponsors

  • Mirakl
  • Moloco
  • NS8
  • Orangemonkie

 

Silver Sponsors

  • ReturnHelper
  • RV Automation
  • Shippit
  • Sift

 

Silver Sponsors

  • Southpole
  • Unlimint
  • Vesta

Bronze Sponsors

  • Accertify
  • Boxberry
  • DigitalRiver

Bronze Sponsors

  • DotDigital
  • Kornit
  • MailAmericas

 

Bronze Sponsors

  • Overdose
  • QueueIt
  • Slimstock

Exhibitors

  • AsiaPay

Partners

Knowledge Partner

  • BICSI

News Distribution Partner

  • ACNNewswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Event Partner

  • ISC2

Event Partners

  • AiSP
  • ARC Advisory
  • Asia Cloud Computing Association (ACCA)
  • Asosiasi Cloud Computing Indonesia
  • Fintech Association of Hong Kong
  • GS1
  • CHIME

 

Event Partners

  • Best Practice of eCommerce
  • BigDataX
  • CMO Council
  • CSCIS
  • ISACA
  • La French Tech


 

Event Partners

  • Practical DevSecOps
  • Digital Advertising Association Thailand (DAAT)
  • DevOps Institute
  • Forrester
  • Singapore Chamber of E-Commerce
  • ASME


 

Event Partners

  • IASA
  • IPI Singapore
  • itSMF
  • IFMA Singapore
  • European Data Cemtre Association
  • Accelerating Asia


 

Event Partners

  • KinerjaBisa
  • Logistics & Supply Chain Management Society
  • NexChange
  • SG Tech
  • Michael Page
  • Plug And Play


 

Event Partners

  • Singapore Cyber Security Consortium (SGCSC)
  • Structure Research
  • General Assembly
  • Open Connectivity Foundation
  • Smart Asia India
  • Co Creation Lab


 

Media Partners

  • APAC CIO Outlook
  • APSM ASEAN
  • Asia Blockchain Review
  • Asia Research News

 

Media Partners

  • Australian Cybersecurity Magazine
  • Australian Security Magazine
  • BizClik Media
  • AI Time Journal


 

Media Partners

  • Chief IT
  • CIO Advisor APAC
  • Cross Border Magazine
  • Asia Content News


 

Media Partners

  • CryptoNewsZ
  • ComputerWeekly.com
  • Cyber Security ASEAN
  • Disruptive Tech Asean


 

Media Partners

  • Data Storage ASEAN
  • e27
  • Fintech Finance
  • SearchCIO
  • GovTech SEA


 

Media Partners

  • Gigabit
  • Jumpstart Media
  • My Security Media
  • CMO Asia
  • Frontier Enterprise


 

Media Partners

  • Retail CIO Outlook
  • Supply Chain Brain
  • Supply Chain Digital
  • Tech Wire Asia
  • FutureCFO


 

Media Partners

  • TechTarget
  • Telecom Era
  • Wire 19
  • 万瑞布线网
  • FutureCIO


 

Media Partners

  • FutureIoT
  • Payment & Cards Network
  • Marketing Ops
  • Cybersec Asia
  • Digicon Asia
  • Enterprise Security Magazine


 

Official Partner Hotel

  • Marina Bay Sands