Thought Leadership Series - Technology for Marketing Asia

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The Importance Of A Diverse Marketing Plan Utiilising An Array Of Martech

With the ever-evolving digital marketing channels, consumers are present and interacting across multiple touchpoints with brands, expecting consistent engagement across all channels. How do brands choose which marketing technologies are going to best carry their message while still reaching their target market?

We have invited the Head of Existing Client Marketing from Citi Singapore, Jaslyin Qiyu, to share with us some insights on the future of martech within the financial industry and examine marketing technology that will shape marketing strategy and operations in the years ahead.

Agenda:

  • Has marketing technology had to evolve as a result of COVID? What changes have you noticed as a result of this?
  • Noticing a continuing rise of disruptive social media platforms like TikTok, should companies adapt their marketing strategies to embrace such new disruptive tech to reach their customers?
  • What do you think are the common mistakes that can derail a good digital marketing plan?
  • Can you share some of your best practices for creating dynamic campaigns and experiences across all digital marketing channels? What are the details that one should look out for when planning for a digital campaign?
  • What is one advice you will give to anyone doing digital marketing now?

Future of Retail: Experiential Retail, Going-green & Disruptive Social Media

With Retail 2.0, the “new retail” concept has become far less physical and much more digital.  Consumers are now spending, on average, 34% more of their time on online retail product search than they were pre-pandemic. The new generation is looking for a more immersive experience, highly personalised marketing, and a unified offline and online experience.

Agenda:

  • With the recent pandemic, how has Hasbro/entertainment – toy industry been affected?
  • Companies are moving towards omni-channel retail, what do you think is the most important expect of it? What are the challenges one can expect?
  • Noticing a continuing rise of disruptive social media platforms like TikTok, should companies adapt their marketing strategies to embrace such new disruptive tech to reach their customers?

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